According 2 CRAKmoney NFT’s and Hip Hop

According 2 CRAK.money S1E1 - FULL EPISODE (Video, Transcript)

According to 2 Hip Hop co-founder Michael Dothard and Lenox Mercedes aka $CRAK.money create the intersection of NFTs and Hip Hop Culture in this Live Youtube Show, Thursdays at 2pm EST.

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What’s up everybody on a Thursday man I got my man Lenox here from
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High Gravity Hip Hop give them a little bit of background on you Lenox man because I did
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want to do this broadcast because you and I have been talking offline about NFTs and what that actually means
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in hip-hop because you see a lot of hip-hop artists getting NFTs and using
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the NFT images as like they’re they’re they’re basically emojis for
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social media and everything else but everybody doesn’t really totally know what it means so
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wanted to have this broadcast and continuous broadcast to actually shed some light on those stories and kind of
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educate and show people how they can possibly get involved and see how that’s benefiting hip-hop as a whole
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but first things first man my man Lenox man give the people your introduction
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absolutely man thank you for having me on yes sir my name is Lenox I’m saying Lenox Mercedes originally
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from Queens New York LeFrak City where I’m broadcasting live from today I’ve been in Atlanta since 03 for a good
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minute so got a chance to soak up a lot of the culture and fortunate
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enough that that’s that was the next landing spot for hip-hop to really take hold so
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that was a big plus for me always keeping an eye on the new you
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know trends and innovation as as we tend to do that’s how I ended up in the craft
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beer game and just having the love of technology and all that I found myself becoming interested in
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cryptocurrencies and NFTs and all that stuff and I literally hit the library start doing some research and
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really kind of fell in love with the whole game there’s a lot of facets to it there’s a lot of high stakes at certain
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moments there’s a somebody going to try to stick you up
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so you got to be real real savvy you got to be a researcher and and yeah I mean you got to be
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interested in learning continuously so it fits for a lot of us who are really excited about continuing
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something tangible that you can really sink your teeth into so so that’s kind of how how I got just introduce
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myself into the space and just got serious about researching it well I personally have had oh not to
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interrupt you man I personally had a few questions as far as like how this is working in hip-hop
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space I mean we see Snoop Dogg saying that death row is going to be a um
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what was like the first hip-hop record label in the metaverse like how does that work with
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the NFTs again like I said you see people like fat joe meek mills always talking about NFTs and
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take off from the migos so what exactly is the connection with hip-hop and NFTs
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or with the individual artists and NFTs if that’s not too general of a question
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nah it’s a great question because I’ve done the research so I could distill it I could distill it
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down the simplest way you obviously got to have a fundamental understanding of the whole thing you
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know the blockchain what is a blockchain the blockchain is just a place where data can be recorded
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almost imperviously, I mean if I said that right you you almost can’t destroy
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it and that’s one of the main things is like it’s protected because there’s multiple people keeping the same
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records and if everybody’s information don’t match up then they’ll kill that line of
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information and continue with the other ones that everyone has kind of agreed that is the truth that’s like the most
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basic explanation of what a blockchain is as far as bitcoin
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so what that means is now I can prove ownership
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I can prove that I’m the person who purchased this because it is a record and you no one can mess with it
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so that means that I can have actual proof of ownership which
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is huge for the artist because obviously that is a word we all know and love shout out to prince who
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was always like remember when prince just niles was like oh you don’t own your stuff now I can’t I can’t even
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do this with you and so it’s critical now that artists have the opportunity to
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basically cut out all the middlemen and go direct in a real way so obviously already having a following
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are they doing that with their music or is it with images they’re doing it with everything Snoop
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is murdering this yeah I mean Snoop you got to remember Snoop
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was a was it early investing into reddit was I mean doing like Snooper five you
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know in like 2013 so this guy has he’s always keeping his eye on what’s going on so
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he is he he just did a number of things he got his own
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metaverse world in a metaverse in another verse called
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sandbox so he’s in everything they can hit so it’s music images
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private shows access like affinity groups I mean rewards like for your fans like all
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right you own this NFT y’all get this private concert or y’all get this backstage pass
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so that’s how it works with the artists or either independent artists and major label artists it’s kind of like
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you get a certain NFT and it gets you access to individual things is that how it works
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basically these guys are designing their own strategies all of these are different tools that
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are available to the NFT creator right so they’re like all right
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I don’t have to do all of them yeah I mean but they picking and choosing what they want to do so I’ma make it so that
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like Money B he’s like all right if you show up to this venue it’ll be like a geo
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fencing type thing where it unlocks a NFT or it might the NFT you got might unlock a free drink or a backstage pass
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but you had to show up there like the geo tracking part of it so it gets
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it gets deep it gets it starts getting real deep with the the technology remember how they did the
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the pokemon hunt and they was out there chasing the pokemon you can start doing stuff like that
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where your NFT could either [Music] represent a location or a way someone
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can own it and have access to more things yeah I mean so it’s definitely
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a way to basically put a price tag on every item an artist could possibly think of
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and deliver it to their audience in a way that’s not like cheesy it’s just a new cool way to
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deliver all of your products directly to your fans and I think that’s the biggest
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part that is exciting for your main artists and music folks well shout out to everybody in the room I got
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Lenox here from High Gravity Hip Hop we’re actually talking NFTs because a lot of people have had questions and
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sent us messages saying like yo what’s what’s up with NFTs and hip-hop and how does that even matter in hip-hop
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so it’s kind of doing a little bit of those breakdowns so all right let me ask you this and I guess you could just
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get creative with it kind of based on what you were saying because you were named independent artist if I’m
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an independent artist and I want to make NFTs work for me
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like what advice would you give me man I can just go by what the artists
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are out there doing there’s a movement especially the young women Latasha Alcindor is someone that is
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making big waves in the space there’s another young lady named Iman Europe who is doing her thing and
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they literally are selling selling like their music videos and someone’s like purchasing
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the music video and supporting them that way so it’s a it’s a cool instrument where
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like your patreons and your different paid media has risen again because of
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the way media has been fractured and all that stuff so these membership sites are more popular so people are comfortable
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now supporting artists in a big way or a little way on their own yeah I mean
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and be like it’s cool to know of these underground artists that only you and 30 000 people know of or
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whatever so artists are taking advantage of that and they’re really diving into the space
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helping to curate how the space even builds out because we’ve already seen
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some distasteful projects that reference like slavery and
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people doing people come and try to do the most so the cool thing about the whole quote like web3
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space is that people are trying to self-regulate much as we’ve seen throughout social media people
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like trying like hold on that’s not the behavior that we’re really trying to I’m saying endorse or support so
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there’s a there are a lot of spaces where people are vocal about all the different
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protected areas that that we have agreed that people should be free to
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express themselves so there’s a lot of layers to it and it’s a strong
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personal identity attached to it I’m saying like your honor and your you i
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mean these are these are the type of things that people are trying to showcase in a way so
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supporting independent artists doing your own thing independently creating your own deals is something that’s just
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excited this whole a whole generation I believe of young women especially I’ve seen the men are
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out there for sure and these are people in their 20s 20 25 28 29 30 years old who are
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really embracing this so the fact that you can leverage the smart
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contracts and the NFTs and these different marketplaces to really hold
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ownership there are new organizations coming out that will help you enforce
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your intellectual property and your immune your publishing and all that kind of stuff
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so it’s becoming more and more favorable for the artist and that that seems to be the trend of technology
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from recording your music right remember you have to do you need a thousand dollars to go in the studio
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to record now you can record a whole albon your damn phones so creating has become easier and
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distributing has always been the big kind of
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area where the middlemen have been involved because you had to carry a record in the truck to a to a record
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store how does that work with like streaming platforms like when people would be like all right well I could just go on you
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know youtube or spotify apple music or whatever and just stream the music do
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you think we’re going to get to a point where I guess using these NFTs creatively the artists
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are going to be able to I guess sell their music monetarily
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I think it’s direct competition to streaming okay the nmts are a direct competition to streaming what artists
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are doing now is doing both they’re like all right I in mind you’re
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four million streams she made pennies compared to what she made
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in like six months of selling like videos and songs I mean
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with millions of streams so the streaming companies ain’t really all
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that for artists either it’s just a different build different build
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cell block or whatever so the artist going direct to the consumer with as little
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middlemen and saying people nicking out there at their revenue
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I think will eventually be the format and I think that once artists see that they
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can make more money on their own they’ll abandon the streaming services so it’s I think it’s a direct
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competition I think it has implications the more you put the power in into the
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individual’s hands the more implications it has for these larger organizations
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I I feel that totally where you want to start you say you want to start with the warning well the warning obviously i
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mean to anybody who’s listening who is interested and yeah I’m saying
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these are some of the basic tenements that I’ve kind of suggest obviously you got to do your own research you got to
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love to research period if you’re not a researcher type of person if you’re not the brother
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that’s like all about you I mean like learning the stuff for yourself find somebody who who is
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who who is and who you trust I guess you’re right you got to do the research you got to know yourself you
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know at this stage in the game the audience we’re talking to like fellas just be smart yeah I mean
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so this is not a money play this is for the love play this is something you do
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for the culture for the knowledge for the community and
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you you brought up the profile pictures in the beginning and this is the new flex
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so having a specific profile picture that’s worth 40 racks
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that’s the new flex so it’s kind of like art that you have on your wall digital art that you can actually flex on um
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social media and see I was thinking too like with the metaverse being what it is and I I know we just covered what method
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man was doing what the metaversa is doing in his second phase with the metaverse on According 2 Hip Hop we just
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covered that I want to say a couple of days ago but it makes me feel like okay people who are actually operating in the
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metaverse you can actually use some of these NFT objects as pieces like
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people are getting sneakers right you could you could buy a jacket in one
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store and rock it in another metaverse I mean like you can literally
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like take your joint through through different metaverses and they’ll receive you
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and so like you could be that dude virtually out here in these metaverse
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streets would be in the comfort of your own home look if
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it’s like it’s like any video game or any I mean something we might be more familiar with
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that if that gun is only available to the x rank
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and that if your rank is anything below 700 you only that gun ain’t
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even available to you or that that piece of I mean uniform or whatever what I’m
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saying so let’s just say let’s just say in the middle verse right we say we’re going to ana’s concert
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tonight or something and and then you can go get fly you got to
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still go buy all of your I guess I guess virtual gear or whatever to go
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to a metaverse concert and you’re able to talk to a chick or whatever
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whatever you got on all of those NFTs right everything that you would purchase because I know nike has a
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NFT store right or a store in the metaverse so what would be the difference there is there
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like metaverse stores are those NFTs that they’re selling in there or is it just something separate
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if that’s not too confusing when they say universe it’s literally a
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universe I’m saying like every store and every person could deliver this in a different way yeah I mean
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it might be an NFT the product right like whatever the jacket or the sneakers it might be
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NFT it might just be a digital product I’m saying that your avatar can use most likely it’ll be an NFT yeah i
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mean most likely it’s like why not at that at that stage so
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it gets it starts getting tricky and then new things start coming out
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as well so I think nine times out of ten there’ll be NFTs because then you’ll be able to
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resell them my question would be without these being physical tangible objects
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what is the like what security does a person have to know
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that okay one day all this wouldn’t be worthless
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none none zero if the power goes out
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none of it means nothing I mean like if we go back to I mean like if it’s a collapse and all that
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stuff it’s it’ll be gone in as far as like a complete calamity is concerned
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and like we ain’t got computers and electricity no more obviously it’s worthless
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this is a key question because you got to be real careful because
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people are getting scammed out of stuff just by clicking on links by accepting free gifts accepting a
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free NFT could compromise you so
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basically you get a wallet and this digital wallet where you can
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store and use NFTs and use your cryptocurrency and you got to have a backup wallet you
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mean you got to have like you got to have like a physical cold wallet online
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wallet like you got to be really really on point with this stuff so there’s a
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number of ways you can get fleeced in this you can just lose the the NFT could just
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lose value right the the the the creators turned out they said something racist in
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1982 canceled the whole NFT gone yeah I mean the value drops that
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happened that’s there was a cartoonist who I forgot the cartoon but he was a
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big cartoonist in like the 60s and the 70s and his son put his stuff out like maybe
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his grandson put stuff out it’s like an NFT and it was getting a little bit of traction
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and then it came out that he had done these like kind of nazI kind of
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cartoons and just like that it was over wow
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so there’s a number of ways like that’s a legitimate thing right like that they didn’t try to scam them
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yeah I mean all that stuff well that’s cancer culture but this seems like very immediate where it’s like your
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stock could fall immediately as opposed to over time with everything being so
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difficult definitely yeah and that’s why I don’t recommend people necessarily become investors my
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message to your community to the hip-hop community is to become the builders okay be the builders in
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this space come in here and get some money set up your own NFT project you got poetry you got
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artwork your kids got stuff you don’t mean your grandbaby might be doing some [ __ ] I’m saying like
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learn this stuff figure it out do the basics take your time don’t brush into this
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where would you recommend that someone in the hip-hop sphere or just from the hip-hop generation
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would start with this I think the most fun way to start
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is to listen to the book called snow crash I listen to it as an audiobook snow
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crash is the first time that the word metaverse was used
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and the dude literally paints a picture of a metaverse where people are like goggling in I mean and they’re
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going into this world and it’s funny because the the protagonist his name is hero
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protagonist and he’s like a black and either black and korean or black black
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and korean I believe his dad was in the military he was in the war in
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korea and he’s black and korean he’s like a crazy
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sword a sword dude like the old katana swords I mean
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so he’s like nice with those and he’s a programmer and it’s just a whole work man it’s an incredible story it’s
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fascinating it’s just a fun fictional story but it’ll give you a handle on the
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metaverse jumping into and out of reality and there’s another word space in the
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real world and it’s cool because it also shows you some of the implications that stuff that happens in the metaverse
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could have in the real world so the most casual like yo
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I’m kind of interested I ain’t really tripping I definitely don’t want to read no goddamn mathematical equations and
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theories and quantphysics snow crash fiction I would do the audio book it was
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very well done on audible the the voice actors were really dope I mean sometimes they do
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questionable stuff I got a marcus garvey book on audible and there was the stone cold white boy
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narrating that’s it [Music]
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conflict of interest possible right I’m like you guys got to do better right there but but on this joint the the
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the voice actors are really on point but snow crash is the first place I would start now if you’re a little bit more
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technically inclined you’re mean you got a couple degrees you help your kids with the homework what’s up
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I would dive right into like the bitcoin white paper is nothing but nine pages yeah I mean there’s not a whole bunch of
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equations of stuff in there but one of the coolest things about the bitcoin white paper is that that references
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another document called b money from 1998 okay
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b money starts kind of touching on this crypto anarchy and
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the the anonymity component and how government
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may like go by the wayside like just just unused because we have everything
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so and this is from 98 oh wow so what I like about it is that it has some
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a touch of revolutionary foundations if you will if I may stretch it a little bit yeah I mean
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but it got some components in there getting off of the big financial institutions so
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these are people way before the technology was even available to them were peeping they were setting
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the foundation you setting the blueprint for what was to come I’m sure there’s another one called hash cash
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which talks about more like the hashes which is like an actual mathematical kind of
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process that happens for in order for the blockchain to not be fooled because when you
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writing data onto something you got to make sure that something else doesn’t come and just write data so what they do is they basically create
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a gate that is an equation
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so the password is not like a set password the password is like an equation and your machine has to do the
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work that’s the proof of work part and show the answer to the like
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I mean mad zeros point yeah I mean like you got to show like to the degree of of
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just it has to be dead on you can’t be off otherwise the machine will know that this ain’t the right I mean
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so so it gets it starts getting deep on that end so the etherewhite paper will be next
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that’s obviously the big one that brought us eve and the smart contracts which is the most important component
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for doing these NFTs the smart contracts living on the blockchain that’s just rock solid proof of whatever the
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transaction is and that’s why people are saying you can put real estate on there yeah
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oh like like people just doing any kind of so it’s like anything you could think of
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you can do anything you can do in real life you could do on there I literally took
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and we’ll talk get more into this a little later but I literally took my concept for
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High Gravity Gardens the brewery and High Gravity Farms the cbd cannabis farms and was like
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oh I can do this whole project over here as a either NFT
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membership or release a token but it’s a fundraising mechanism I mean
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so if you study it and I know a lot of the brothers got businesses
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there’s probably at least a component of your business that you can do like when we
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talk about even with According 2 Hip Hop you already got the art you already got the game you already got the
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the I’m saying the trivia like so you really have built it already I’m saying so now aiming it over here
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and distributing it in that manner is just another weapon in your arsenal so it’s something to seriously
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consider don’t be a consumer be a builder create I’m saying make something and i
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mean and and learn this stuff so don’t go in there and trying to invest and that’s not and I mean I’ve done it you
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know I’m holding stuff that lost value you’re guaranteed to lose money in this so you’re not
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just going I would this is why I don’t want to talk about crypto and finance because it’s just
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it’s too sketchy it’s too sexy you got people who are shilling who are promoting things
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they’re not even invested in it or they invest in it then pump it to you and then dump it once the price goes up and
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basically going in your pocket shout out to everybody in the chat too we’re people
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are just coming in and we’re trying to educate we were talking offline myself and Lenox here from
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High Gravity Hip Hop we wanted to have a segment where we were actually able to educate the hip-hop audience
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wherever we could because a lot of this new technology moves so fast and you just got to stay up to date
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really got to stay 10 steps ahead of the game to be up to date I go on tech crunch like every morning but
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so again Lenox is just updating us on that I was gonna ask you and I mean to cut you off but
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where where where where do you see yourself taking this as far as like i
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know we we talked about you having guests on and actually talking to people in this space that are successful
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with that I mean with NFTs and metaverse et cetera et cetera can you tell the people a little bit more about
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that yo so obviously as I start doing research in this
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I’m reading these white papers I’m in the library every day shout out to Atlanta Atlanta Fulton
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county library system of course the next logical step is where
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are the black people where are the people of color doing this stuff so there’s a big
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group on facebook that last time I looked was like almost 20 000 deep of literally
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black crypto I mean community tons of information in there
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and what I see myself is launching like a dow type organization
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to get the gardens and the cbd farms
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rolling I saw it as a as a fundraising mechanism yeah I mean so it’s like I’m gonna do this anyway the
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marketing campaign the concerts the breweries the cbd farms is a natural goal it’s
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buying real estate owning the building and the reason I haven’t the reason I don’t have
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a brewery now is because I want to own the building I’ve had different
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opportunities I’m doing this for 10 years I’ve had different opportunities to be involved in a number of deals yeah I mean a number of
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different deals over the years in different places that’ll make you pull your hair out if you got
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any some of the locations that I’m saying have been offered to me some of the situations
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so I said all right I think I can turn this into like
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a membership community I want to have a squad of people people in dows
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and decentralized autonomous organizations they’re looking to work on projects you
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know people what I learned hanging out in in these discords and watching twitter and just kind of watching
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and participating in a lot of these spaces is that a lot of people are looking for
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leadership people are looking for leadership and community and projects to work on
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together I mean this is what was going on in these spaces there’s a
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lot of talented people who got skills whether it be in programming developing im saying
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writing smart contracts et cetera et cetera and they’re looking for cool projects to work on that’s why these
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dows are kind of becoming more in the forefront these decentralized autonomous organizations
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and that’s basically a facebook group with a bank account
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I’m saying gotcha lp in the room said what’s this about wasn’t expecting this yeah we’re
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actually talking about how NFTs and hip hop connect because it’s been a lot of talk about
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NFTs in hip-hop and we got my man Lenox here from High Gravity Hip Hop to
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explain some of the nuances of NFTs and the metaverse and how it
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correlates with hip-hop one of the bigger stories like I said a couple minutes ago we were talking about method
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man being in the metaverse but Snoop Dogg is killing it in the metaverse and saying that death
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row is going to be the first record label in the metaverse so for a lot of people who might not
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know all the nuances of how these conversations go man we got Lenox here who’s super experienced in both hip-hop
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and NFTs in the metaverse to actually break all this stuff down and keep us updated possibly from a week
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to week basis right yeah man excited too and just to be clear I’m just somebody who did the
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research I just did the research I got an mba in project management
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I love nerding out I mean on on this stuff so I just I just read the stuff
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what I mean and your hip-hop head that got bars too and I’m a hip-hop head and I will wash
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you yeah don’t touch me I will wash you and your crew I got them bars for y’all
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but yeah I’m gonna retire them see for sure I still dabble and obviously I believe
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there’s a probably a lot of mc’s in the room and to be an mc you got to be smart you got to be smart and you got to pay
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attention to what culture is doing and what where the needle is moving to so this is a natural thing
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for guys like us I’m saying people who who formulate who introspect
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and and put their thoughts together and put them down and and verbalize them to an audience that takes guts that takes heart I mean and
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this is a skill set that allows us to be great leaders
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now in all of our different organizations I’m saying I know that generation x
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is leading the way across the board in any in any industry there’s a hip-hop head
32:14
I don’t care what it is I don’t care what industry it is there’s a there’s a person in leadership
32:19
and they’re able to get up and present and yeah yeah
32:25
okay you can’t you can’t throw them off because they’re ready and and I just want to
32:32
I’m saying that as a shout out to the community and the people the audience that’s listening to us now that if you’re mc
32:38
these are just god-given gifts yeah I mean and we’re the people who are supposed to tell the stories we
32:44
got a question in the chat too if you’re cool we got lp saying buying property in
32:50
the metaverse any knowledge on it so I found this one joint called upland
32:57
and they had like a little sign up bonus yeah I mean I jumped in and it was cool it was pretty well done
33:03
it was built out pretty well the graphics was was decent and this and the cool thing about it was that it was in
33:08
real cities they were mapping like real places so I was like oh man what if I built a
33:14
brewery in the metaverse and I went and found this dope bar on the corner in chicago
33:21
on the metaverse right but in chicago and
33:28
that joint was like 2 600 and I was like what I was like no I was like absolutely not
33:34
so what was the square footage on that it was just
33:42
[Music] I don’t even know if they said the square footage but you could see it the cool part was they’ll show you like the
33:48
real like I guess like inside the joint like you could see and all that [ __ ] so
33:54
I ended up buying a little house out in the burbs for like five dollars I bought like five dollars worth of
34:00
coins yummy and I just bought it and I get like a little rent thing I just checked it last night as I was like you
34:06
know doing my research and trying to stay up to date so you got somebody renting it out
34:12
they just give you money for owning it at this point okay but somebody can rent it out I mean I could I see the
34:17
physical pictures little ranch little brick ranch on the corner with little lawn so it’s funny man but but yeah this
34:25
place is like the central land which is a big space and people are selling real estate like
34:31
you gotta pay attention to what young rich white people are doing yeah i
34:37
mean you just have to because they getting money I mean like they just these people buying and selling they made this up on a piece of like
34:43
somebody just made it up and they selling it for for mad money so advice
34:50
I mean you got to go somewhere you enjoy go somewhere that’s
34:56
I would say go to popular places you don’t mean that’s vetted as a
35:02
as a regular consumer go somewhere where it looks legit yeah I mean don’t go off the beaten path to
35:08
these kind of random sites don’t plug in your wallet everywhere you
35:14
know you can visit a site and you don’t have to plug in your wallet read up on it go on twitter
35:21
the main places for info is going to be twitter and the discords
35:27
see what people are saying about the projects see the longevity see
35:33
if the founders are public or doxxed as they call it
35:38
some of them are anonymous and like I said before the whole anonymity thing
35:44
it’s a it was supposed to be a feature from the old school bitcoin and I’m saying
35:52
guys who were kind of foreseeing this future being anonymous was supposed to be a feature like nobody needs to know
35:57
who I am for me to buy and trade or whatever they want to know what’s the name of the site again
36:04
so there’s uplands upland is one of them they got like a llama very great
36:11
artwork it’s very well done I think they had a couple of nfl guys I think I want to say they had like an nfl
36:17
guy doing some stuff with them or they were doing something with the nfl
36:23
I just got an email from them that they launched Queens which is ironic because I happen to be in Queens right now in
36:28
New York so they just launched that and it’s almost like gta they literally map in the city and then selling
36:34
you to real estate which is brilliant I mean like they’re just taking the map and converting it into a world
36:40
and then selling it to us we got a follow-up question to here um
36:46
it says how does that compare to investing in NFTs compared to roth our
36:52
iras real estate property coins etc I find myself looking into
36:58
NFTs excuse me like quick flips not necessarily long-term investments
37:05
okay so going back to what we said in the beginning yeah this is the person who had bitcoins when it was 200 in 2011.
37:13
he says oh wow okay nice so i
37:20
don’t want to it’s hard to say this I don’t want to
37:26
talk about investing yeah I don’t want to sound messed up but um
37:33
it’s too volatile yeah I mean and it’s too
37:38
it’s too whimsical almost it’s too delicate anything can can shift the market in a big way
37:46
so that’s why I’m saying don’t look at this as an investment
37:51
do this as an affinity project where you really like the artist and you want
37:57
to support that artist or become a builder in the space that’s how you become an investor to me
38:04
don’t put your money in somebody else’s pocket you take that money if you got bread to invest
38:10
build out your own NFT project or find somebody who has an ft project where you wouldn’t be a founder yeah I mean and
38:17
y’all launched that together that’s how you invest in NFTs I wouldn’t look at NFTs as
38:24
definitely not no quick flips unless you because sometimes you get lucky and that’s what happens you see
38:29
somebody somebody might you got to have a network of people who’s going to build
38:36
up the project so what you see is people running together just like gta
38:42
people form gangs right eventually people start making gangs and they’re like yo all right we’re gonna go buy
38:48
this NFT we’re gonna pump it up this there’s a hundred of us everybody go pumpkin pumpkin pumpkin everybody
38:54
so now we drive the price up it’s no different than wall street the pump and dump I mean it’s it’s the same concept
39:01
it doesn’t have to have a negative connotation but you build the army of people pumping
39:07
something you build the thing to be pumped that’s what I would say now if you’re just legitimately looking for
39:13
things to invest in go find these black creators that are doing the work legitimately in the space and give them
39:20
your money give them your money don’t go to these white spaces I don’t want it to sound like that but i
39:26
was gonna say why why you saying like I don’t want to sound like that but what I mean to say is
39:34
go to poor people okay who have who have real art to produce
39:41
what I mean who have legitimate projects that are gonna do this for five ten years twenty years gotcha so go out
39:48
I mean the the next basquiat or something go find some real stuff what i
39:54
mean when warren buffett went he didn’t just like oh I like the logo he was like
40:00
digging in their books like okay well how long this been going on where can we so he got to know
40:06
these companies so if we’re going to talk about if we if we want to go from like a high level
40:12
investor standpoint then you want to get to know what you
40:17
invested in and if the people aren’t public if they’re hiding behind some anonymity they’re not dodgy and
40:24
because sometimes even when you do know who they are they might rug pull the whole project anyway
40:30
so I would I would find people who are humble who are really doing the work and showing
40:37
the body of work I hope I answered that question and then maybe that wasn’t but
40:43
I I mean I I get it hopefully that’s another answer in the comments I’m happy to to you
40:49
means to touch on that yeah yeah definitely and and of course it’s gonna be more people to see this and hopefully
40:55
in the comment section people can leave all their questions and we’ll definitely make sure they get
41:01
answered or whatnot I think the one thing is and that’s why we’re having this conversation in the first place
41:06
a lot of hip-hop artists have brought NFTs to the forefront without really
41:12
explaining what’s going on I mean even the whole back and forth with dame dash and jay-z over the
41:20
reasonable doubt and the possible NFT with that like I think people know that they’re
41:25
going back and forth and it’s conflicting but don’t really understand
41:31
all of the things that come with it because I mean this is a new space yo it’s a new space it’s complicated
41:38
okay just to turn your dollars into a coin
41:45
and like it ain’t just a simple simple process you could go on coinbase and yeah I mean
41:50
that’s probably the simplest way to do it but after that if you want to navigate into any of the really fun cool stuff
41:57
you got to be a little bit technical so I think what’s happening is that they’re
42:02
coming out one excited to take advantage of the NFT space
42:07
but there’s no bridge to bring the audience yeah
42:13
and that’s when you come in with the ten crack commandments right and so that’s what that’s why I come in
42:19
tell the people about that so the ten crack commandments
42:25
let me let me start at the beginning so High Gravity Hip Hop in order to execute
42:30
the High Gravity Gardens vision and High Gravity Farms visions which is the breweries and these farms
42:37
I said we’re gonna build these with crack money and the reason I decided on that is because of the crack
42:44
epidemic and a lot of the issues that we saw and the way
42:49
that situation was handled and the way cocaine was entering the country you
42:55
know things that have been proven time and time again so I wanted to kind of flip that
43:00
and take the popularity of crack and turn it into a positive so
43:06
I want to build breweries and cannabis farms with crack money so I was like all right
43:12
it’s a brilliant play on words too showing your your wordsmith background
43:17
look so so I took the c out of the crack so it’s cr ak
43:23
and it’s it’s basically an acronym that means consciously raising all
43:30
keys because crack wrecked all kings
43:36
crack break all kings but crack money constantly raises all keys and that’s kind of the acronym for that and
43:43
leveraging the popularity of of crack and crack content
43:48
so my motto is I don’t even drink like that I sell crap because that’s kind of what I’m shifting
43:55
to and that’s a that’s a famous norI line since I am from left right
44:00
you gotta represent lp says I think nas did it best and gave you ownership of that actual song
44:08
and talking about what knives was doing with the NFTs in rare he said that
44:14
that makes you money off of everything that it plays so yeah artists are putting other people in
44:20
position to be investors in their own music
44:25
so yeah I thought that was dope too what naz did when it came to giving people an opportunity to buy into
44:31
some of his music with NFTs donna ellis says my wife asked me about
44:36
it and I agree find the creator and invest in them it’s a lot of info out
44:42
there and some people make it sound so easy yeah absolutely man yeah it’s just it’s
44:48
not a layup it’s not a layup it’s something that you’re going to lose your money if you
44:54
go out there just trying to like quote-unquote invest we still got to be creative and like
45:00
you said you got to do the work and you’re investing yeah me like that’s the that’s the route
45:05
hmm so so the first rule rule number uno
45:11
as big would say is never let no one know how much dough you hold or huddle
45:18
cause the cheddar breed jealousy especially if that coins [ __ ] up get your ass rugged
45:26
up so rug pull is obviously when somebody runs off with the bag wait a
45:31
minute are you going to record this I think you should record this man I think you should get the yeah I think you
45:36
should get the premier beat and spit these crypto bars over the 10 crack commandments
45:43
yo the mic is hot the mic is hot and I’m ever ready so I might just take you up on that
45:49
what I mean so but I wanted to elaborate a little bit on this point because
45:54
anyone who has been out there dabbling in the discords and hanging out in the
45:59
spaces and engaging in the crypto NFT community there’s a lot of chatter yeah I mean and
46:06
there’s a lot of [ __ ] talking I mean there’s a lot of little fresh mouth kids out there I mean there’s a lot of
46:12
like some of it gets spicy when people people get into these things and these back and forths and
46:17
all that stuff so you don’t want to let anybody really know
46:22
any of your holdings especially in these these are public spaces and there’s people who
46:29
will be malicious in
46:34
like like there’s people in there trying to sabotage the project
46:40
as well these some of these founders get into these little beefs I mean so they might try
46:46
to and and if you got access to 600 700 000
46:51
you may be like well what you want to mess with me I I’ma go mess with your coin and start messing with the
46:57
value of your coin by doing these trades so elon musk does things like that all the time with
47:03
tweets he doesn’t even have to do any of that with trades one tweet yeah like well what I feel
47:08
like going up today I think we’re gonna buy whatever and then boom it blows up so
47:15
I think hip-hop artists have that kind of power possibly too they absolutely do yeah they absolutely
47:22
do absolutely so so there’s people doing stuff and you just basically want to keep your
47:28
information to yourself you want to have multiple wallets and you definitely want to have a cold wallet which means a an
47:34
external hard physical wow yeah I mean besides your stuff and just like you would have
47:41
multiple bank accounts for different things and multiple credit cards and what mix it up don’t leave everything in one
47:47
wallet because if that wallet somehow gets got you I mean at least your stuff is spread out through some different
47:53
wallets this stuff that you’re just gonna hold and you’re not trading it you’re not doing nothing with it put it on the cold wallet take
48:00
it off the internet that way it is absolutely secure put that in a safe or whatever keep that
48:07
safe obviously so yeah that that’s that’s the number one rule don’t don’t be talking
48:13
about your stuff because people will try to manipulate the value of a given project or a coin and if
48:22
you’re giving away too much information on following the wrong people because everybody who’s in these rooms is not
48:27
supportive of the people and the founders there’s a lot of I’ve seen it firsthand firsthand you
48:34
know I’m saying first-hand with people’s teaching people how to do certain little maneuvers I mean
48:39
to kind of game the system and not utilize
48:45
the platform the way the founder had intended leave yourself exposed
48:51
basically yeah I mean so so yeah man that’s that’s the fundamental rule number one I was gonna
48:56
hit y’all with all 10 today but I said let me we’re gonna we’re gonna drip it out we
49:03
need to spread out the ten crack commandments I think today the introduction we wanted to introduce the
49:08
audience to Lenox and what you about your background the fact that you’re an educator and
49:15
really passionate about people growing in this space and then yeah now that we can now that
49:22
we got that out the way we kind of get the commandment two three make a whole series out of this and then
49:29
drop the bars at the end so there’s one person I want to make
49:35
sure we don’t forget and I don’t know if we’re on time or not or we just rolling yeah I mean
49:40
we good on time I mean it was going to wrap up pretty soon but
49:46
I just want to make sure we get to to one person the Reggie Middleton slide
49:51
okay let me get the red let’s be just throwing it up real quick yeah okay so [Music] we we mentioned Snoop Money B
49:59
and a couple others we mentioned Latasha now yeah follow Latasha she’s dope you
50:06
know I mean pretty young lady very smart I’m saying got some solid opinions she’s
50:13
probably the the person I retweet the most on on the crack money twitter yeah I mean she’s
50:18
just always doing some work Reggie Middleton is somebody who
50:25
needs to be highlighted because he’s technically the inventor of decentralized finance yeah I mean and
50:32
some of y’all may know who he is he’s an active patent holder ceo of
50:37
veritasiand he’s an economist fintech guy
50:42
and he’s had the battle for these patents yeah I mean I think he’s got him in the u.s and japan
50:48
and he’s got a number of them some people trying to make it seem like you can’t patent that
50:54
and trying to push back on his patents but he’s been rocking for a minute and
51:00
he’s a howard alI’m saying so seems to be genuinely interested
51:06
in doing the work for many many years and someone that I think everybody should know about you
51:12
mean he doesn’t do NFTs he doesn’t do any of that but he’s someone who’s
51:18
a leader and got some real opinions and in the whole space so I definitely wanted to to highlight him as well so
51:25
every week what’s the twitter that you were talking about somebody said what’s the twitter insta instagram
51:32
we talking about his twitter or were you talking about Latashas you could throw up her slide
51:39
yeah I got her up okay is it call me call me Latasha
51:45
yep all right Reggie says Reggie Middleton right mm-hmm okay yeah
51:51
yep yeah I’m at crak money c-r-a-k money on twitter and High Gravity Hip Hop
51:58
on instagram and yeah the plan is hopefully weekly we can bring you
52:05
some more stories some more black creators in the space I got a list of them yeah I mean and then hopefully we can get some of these folks
52:12
on to discuss their projects tell us what’s going on and kind of school us on on what’s
52:18
happening there’s a lot of solid people in the space and it’s it’s open there’s no barrier to entry other than your
52:24
desire to learn that’s really it and what I think that’s going to be some interesting stuff and watch
52:30
everybody grow and see people’s input for people who want to get into that space as well and watch
52:38
them grow also absolutely man it’s it’s really
52:43
it’s looking like a real movement it’s not going away and
52:49
we old enough to know that we’re seeing the first wave we’re seeing the second wave
52:56
that’s it and if it all goes down at least you’ll be able to report that too
53:01
right right while it’s happening so right so yeah I think people should take
53:07
advantage and again my message is don’t be an investor be a builder
53:12
go build something in the space yeah I mean go partner with somebody find a young person who’s a developer
53:18
who needs somebody with with a little bit of pockets I mean and partner up if you’re in a
53:23
position to invest don’t just put your money on a project go find some some some creators
53:29
get to know them like meet them like me like invest for real like be invested
53:34
okay all right what do you want to leave the people with before we get out of here do we cover anything be smart don’t you
53:40
know don’t just put your money everywhere don’t lick up your wallet everywhere and keep
53:46
learning and keep paying attention to the changes and I’m excited to to get your feedback from
53:53
everybody after after seeing this and hopefully you guys will welcome me back to discuss some more
53:59
NFT and and blockchain knowledge well yeah I look forward to
54:04
the guests that you’re going to have on and yeah please leave your comments in the comment section or questions in the
54:10
comment section and Lenox to make sure he answers them and gets to them
54:17
so this is my temporary logo with my temporary logo right here and
54:23
we all know what that’s from shout out to dave chappelle tyrone bingham’s I’m saying with the red with the red hat so that’s the
54:29
temporary crack money logo oh the crack money with the I got you okay now yeah let me connect that I
54:36
mean if you’re going to twitter I got I got chappelle up there oh that’s temporary so I guess the last thing I
54:41
can say on that is that I’m going to be building this out basically in public okay I mean I’ve done a lot of research and I’m at the stage where I
54:47
have a lot of the plans in place and now it’s time to build out the actual website I mean build out more of
54:54
the roadmap et cetera and get it actually put onto the site I already got the domains and all that stuff I know how I want it
55:00
to look etc so I’m excited to get feedback from folks I’ll be publishing the white paper and
55:07
the roadmap etc as as we progress through this series and I’m excited to
55:13
have a informal collaboration and get your feedback if you think crack money is wack like
55:19
why are you even mentioning crack like why we whatever give me your feedback I’m saying whatever you think I’m like why are we why are you
55:24
even mentioning that it could be something it might bother some people so I
55:30
know a lot I never sold crack so it’s funny to me but
55:36
the the the reality is that there’s a lot of heartbreak and pain behind
55:42
the legacy of the crack epidemic but my goal is to flip it into something positive and create something
55:49
that we can we can build on all right well we appreciate y’all tuning in and everybody who didn’t catch
55:55
the live like I said make sure that you put your questions in the comment section and if you don’t have the
56:01
According 2 Hip Hop yearbook you can go to our community section get that joined right now we are gonna see y’all what
56:07
next well I know I’m gonna see y’all soon I’m gonna see y’all tomorrow
56:13
A2H Live with my man Coop and jarvis is gonna be the guest tomorrow we don’t know what new music is coming out but
56:20
who knows but we’ll definitely catch up with Lenox probably on Thursday man we’ll work it out
56:26
let’s look at Thursday’s man Thursday’s looking good and I’m excited to hear what what folks got to say
56:32
and engaging with everybody all right